The Big Apple Softball League (BASL) was looking to rebrand itself.
Being a member of the league and an avid baseball fan, I proposed the following identity system. At its center is an apple-softball symbol that can be displayed on its own or to replace the “A” in the organization’s acronym.
I believe the system successfully evokes the tradition of New York baseball, while being distinctive; however, the organization ultimately went in a different direction.
